Custom solutions
Built around the business
We work with small businesses to understand operational friction and create the right digital solution for the people and process involved.
About Dark Roots Lab
A software studio built around practical problems.
Dark Roots Lab, LLC is a Texas software studio that builds custom digital solutions for small businesses and develops independent products of its own.
Why we exist
Technology should make the work clearer—not create another burden.
Small-business owners know their operations, customers, and daily pressure points better than anyone.
They should not also need to become experts in software architecture, automation, cloud infrastructure, integrations, and AI to benefit from technology.
Dark Roots Lab bridges that gap: learn the business problem, identify an appropriate approach, and build something that helps.
Our products
Built from the ground up
We develop and operate software products of our own, beginning with ListLink and its focus on shared family organization.
How we think
Start with the problem, not the technology.
- Understand the real workflow before proposing a system.
- Use the simplest approach that can solve the problem well.
- Treat AI as one capable tool, not the identity of every solution.
- Build for clarity, usefulness, and long-term maintainability.
Dark Roots Lab was founded by Chase French. The studio—not a personal portfolio—remains the center of the work.
Start with the problem
Have a problem technology might solve?
Tell us what isn’t working. We’ll help determine what technology can do about it.